SEO-Digital Marketing Training

The real deal competition is in the cyber world. Almost all the commercial marketing done nowadays is through internet. This is because of the rising number of internet users. Search engines are a powerful tool that helps in this business as it allows a user to find and view his needed demand. Therefore companies now try to project their brand or organization through search results in these search engines by SEO. SEO means finding way to increase one site’s appearance in web visitors search result. Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. More frequently a site appears in the search results list, the more visitors it will receive from the search engine's users, and these visitors can be converted into customers. There is a very high demand for people who are experts in Optimization of these results, thereby allowing the growth of business prospects. We provide real time experience through training on live projects under guidance of best professionals.  We allow you to work on our live projects and help you to optimize the search results of our clients.

  • Website Analysis
  • SEO Competition Analysis
  • Keyword Research
  • Keyword Finalize
  • Search Engine Optimization Strategy Analysis
  • Initial Ranking analysis
  • Increase Page Rank
  • Social Media Business Page and Branding

 

SYLLABUS

  1. On page SEO Optimization

  • Website Structure Optimization
  • Content Optimization
  • Alt Tag Optimization
  • Title Tag Optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • HTML Sitemap creation
  • XML Site Map Creation
  • Web master tools
  • Analytics Setup & Monitoring
  • txt Optimization
  • RSS Feed Generation
  • Schema Coding
  • Internal Linking

2. off Page SEO Optimization

  • Google Base Optimization (Google My Business)
  • Bing Base Optimization (Bing My Business)
  • Reputation building
  • Book marking
  • SEO Content writing
  • Quality link building
  • Article submission
  • Backlink Submission
  • Directory Submission
  • Press Release Creation
  • Blog commenting
  • Forum posting
  • Google Search Engine Verification
  • Bing Search Engine Verification
  • Yahoo Search Engine Verification
  • Alexa Verification
  • Increase Quickly Backlinks

3. Social Media Optimization & Marketing – SMO

  • Social bookmarking
  • Social Networking Profiles creations
  • Social Networking Profile Optimizations
  • Content Sharing Optimization
  • Video Optimizations
  • Social media advertising (PPC)
  • Blogging
  • Blog Optimization

Search Engine Marketing – SEM

  • Slide submission
  • Pay per click (PPC) campaigns
  • Search Engine Marketing Research
  • Video Marketing
  • Image marketing

4. Training for usage of SEO Tools

  • Webmasters tools
  • Analytics
  • Keyword Planner
  • SEO Marketing Tools
  • Website Analysis Tools
  • Trend Analysis Tools
  • Related keyword research tools
  • Web Master Tools